The closing luncheon and keynote address, Are You Ready for the Services Upswing?, was delivered by Hans van Grieken, Vice President Business Innovation, Capgemini Nederland B.V., In his address, van Grieken presented several examples to promote an understanding of why one’s place among the shifting borders between systems integrators and technology product companies is a critical strategic question.
TSE10 continued to bring the corporate and academic worlds together during Day Two with a thought-provoking keynote address presented byDr. Florian von Wangenheim, Professor of Service & Technology Marketing, Technische Universitaet Muenchen Business School.
In his address to the delegates, Dr. von Wangenheim discussed seven levers that can help companies be successful with connected services. Each lever was discussed in connection with case study evidence as well as empirical qualitative and quantitative research, focusing on company results and customer perceptions.
TSE10 Day Two started with The Services Stress Test, presented by Thomas Lah, Executive Director, TSIA. In this keynote, Lah focused on the important role of services in the financial success of hardware and software companies. He presented a practical framework to help services organizations articulate the impact, value and contribution of service revenue streams to the overall economic success of technology companies.
TSE10's Featured Opening Day Keynote Speaker was, TSIA President and CEO, J.B. Wood. He introduced attendees to the concept of the Complexity Avalanche, from his groundbreaking book of the same name, and the challenges and opportunities that it presents to practitioners of technology services.
Wood offered an innovative new approach for companies in complex technology markets to better map their services portfolio to their customers' true need: getting value from the product.
TSE10 kicked off on Wednesday with over 160 attendees, representing 17 countries from 80+ companies. Many of these companies sent teams to maximize their value from the conference.
Technology Services Industry Association Executive Director, Thomas Lah, set the stage for an exciting and thought-provoking event. In his opening comments, he challenged attendees to re-think some of their most basic assumptions about our industry.
Later, he led an executive panel discussion with three leading organizations - Dell, HP and Xerox - all who recently acquired independent service companies with the goal of significantly increasing their portfolio in technology services.
