TSE10's Featured Opening Day Keynote Speaker was, TSIA President and CEO, J.B. Wood. He introduced attendees to the concept of the Complexity Avalanche, from his groundbreaking book of the same name, and the challenges and opportunities that it presents to practitioners of technology services.
Wood offered an innovative new approach for companies in complex technology markets to better map their services portfolio to their customers' true need: getting value from the product.
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