Technology Services Europe - Day One Syndicate Sessions

TSE 2011 Syndicate Sessions offered delegates four topics in the areas of Service Quality using Remote Services, the Impact of Cloud Computing, Using Online Services to Connect with Customers and Services Prototyping.

In Optimize Services Quality and Increase Customer Satisfaction through Servic

eability and Remote Services, Andreas Vogt, Director, Managed Services, discussed the Wincor Nixdorf end-to-end serviceability model. The idea behind the concept is as simple as it is evolutionary: service begins in the minds of their developers.

Attendees learned how to improve proactive services, how Wincor Nixdorf is providing a new Information World for their customers, and the positive impact remote services has on services quality.

In his session, The Impact of Cloud Computing, Thomas Lah encouraged delegates to examine their operations by asking these questions:

• Is our company contemplating releasing a hosted, subsciption based product offering?
• Do we still need to clearly define what servies are included in our basic subscription pricing?
• Are customers asking for more help navigating this new cloud consumption model?
  
• Do we need to create new services that will make our cloud offerings 'stickier'?
• Are new cloud offerings cutting out our partners?
  

For those whose answer is 'yes' to any of the above questions, cloud computing is a market trend that impacts the service strategy of your company.

Connecting with Customers Online - TheBlackBerry Way, presented by Baldev Solanki, Manager, Self-Service, Research In Motion, reviewed considerations for getting into social media customer service, how to determine goals and objectives and use a pilot program effectively, and connecting with other social media activities within the enterprise.

Launched in 2009, social media support @blackberryhelp, is used to listen to what customers are saying – and to address support issues they may experience. Initially a pilot program, today, the @blackberryhelp account has more than 250, 000 followers and continues to focus on providing quick-response and personalized customer service.

Walter Ganz, Director, Fraunhofer Institute for Industrial Engineering, presented Prototyping of Services: New Ways of Designing and Testing New Services. In his talk, Mr. Ganz discussed how faced with competitive pressures, many companies are attempting to raise their profile in the market by offering new services. As a result, far greater attention has been accorded in the last few years to new service development and service engineering by researchers and businesses alike. However, the standard approaches for developing new services – from the original idea up to the market launch – overlook the importance of testing development results.

This presentation described how service designing and testing can be realized in practice and presented a possible technique – ServLab – for simulating services with the help of virtual reality and service theatre.