TSE10 continued to bring the corporate and academic worlds together during Day Two with a thought-provoking keynote address presented by Dr. Florian von Wangenheim, Professor of Service & Technology Marketing, Technische Universitaet Muenchen Business School.
In his address to the delegates, Dr. von Wangenheim discussed seven levers that can help companies be successful with connected services. Each lever was discussed in connection with case study evidence as well as empirical qualitative and quantitative research, focusing on company results and customer perceptions.
No comments:
Post a Comment